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  • SaolDan - Wednesday, February 1, 2017 - link

    Neat!!!
  • edzieba - Wednesday, February 1, 2017 - link

    I'd file this under 'gimmick' unless they also come with extended warranty periods as standard.
  • stanleyipkiss - Wednesday, February 1, 2017 - link

    Exactly. Just use the same rigorous testing procedures for every motherboard line. Why tell me the others (even premium ones) are not tested to a higher standard and could be improved. Why buy $300+ motherboards if a $150 gaming-cafe setup will last longer? Extra features don't make up for quality and perceived quality.
  • willis936 - Wednesday, February 1, 2017 - link

    I bought a $570 workstation ASUS board 13 months ago and it died two weeks ago. Customer service hasn't emailed me back yet.
  • Morawka - Wednesday, February 1, 2017 - link

    they will shaft you.. your probably gonna have to do what i like to call "Oh yes you will stand behind your products"

    Go buy another one today, make sure it's new, sealed in box, and the merchant has a decent return policy.. Then return the broken one in the "new" box and get your money back. the merchant will send it back to asus and get a credit for it.. The merchant doesnt lose anything except a little time and receipt paper.
  • fenriswf - Wednesday, February 1, 2017 - link

    Uhm, I see that you do not own nor have ever owned a business. It does not work that way. And that little bit of receipt paper costs money and so does the merchant's "time".
  • edzieba - Thursday, February 2, 2017 - link

    Unfortunately, high-value electronic products have something called a "serial number". These are tracked for warranty purposes, as well as being printed on the box and product itself (and embedded into the board). A retailer who doesn't double-check may accept your fraudulent return, but when they try and return it to the supplier they'll be screwed over as soon as the substitution is found.
  • Leosch - Thursday, February 2, 2017 - link

    This makes me glad the EU has forced a two year warranty as standard for consumer protection (and my country mirrored them shortly after).
  • willis936 - Thursday, February 2, 2017 - link

    It has a 3 year warranty. I already bought a replacement from a different company. I want my warranty claim so I can flip it on ebay. No way I'd use it again.
  • TEAMSWITCHER - Wednesday, February 1, 2017 - link

    ASUS already has the Prime, TUF, Strix, and ROG lines... The PC market is declining while their branding is expanding geometrically. What does ASUS hope to accomplish? It is certainly NOT clarity!
  • TheinsanegamerN - Wednesday, February 1, 2017 - link

    The PC GAMING market is expanding, not shrinking. Asus couldnt care less if business machine sales are shrinking.
  • Michael Bay - Wednesday, February 1, 2017 - link

    It`s a crapple shill, don`t waste air.
  • Moizy - Wednesday, February 1, 2017 - link

    I'd like to understand the "Cafe Memory Anti-theft..." that's written across the top of the motherboard a little better. I don't spend time in such cafes, so it hadn't occurred to me that would be needed. How might that work? Might be a good feature for the market.
  • limitedaccess - Wednesday, February 1, 2017 - link

    It's just two plastic blocks that prevents the memory tabs from being depressed without a screwdriver. https://www.asus.com/Motherboards/A68HMF/
  • Samus - Wednesday, February 1, 2017 - link

    Definitely a feature for the target market. Internet cafe gaming PC's have a hard life. A friend of mine co-started a VR Arcade in San Diego and house built all their PC's after burning through Dell XPS motherboards that couldn't handle the 45c case temps the GTX 1080's were exhausting over 12 hours stints. It wasn't even an issue of warranty (all the systems are under a year old) it was a simple issue of downtime.

    I've seen SATA clips work in a similar fashion where you needed a flat bladed screwdriver to hold a prong while pulling. More of a maintenance pain in the ass than an anti theft feature since the drives are already screwed in. In reality you just want a locking case.
  • Moizy - Wednesday, February 1, 2017 - link

    Very interesting, thanks limitedaccess and Samus!
  • rocky12345 - Wednesday, February 1, 2017 - link

    So they already have so many lines in their product line up with several video cards and mainboards in each series already but hey lets make another new series release the hell out of pretty much the same stuff as from some of the other line ups and say hey we sprinkled fairy dust on these they will last forever come buy them...lol

    I am not just talking about Asus here but it looks like almost all the companies are doing this type of business practice now days. Oh well whats another 1080,1070,1060,1050 and all AMD cards as well put out into an already crowded market of pretty much the same thing over and over again.
  • Devo2007 - Wednesday, February 1, 2017 - link

    Exactly what I thought the moment I read the headline. Way too many different product lines!
  • evilspoons - Wednesday, February 1, 2017 - link

    Yay, no pricing, no availability, no warranty details. Pthhhbtd.
  • eldakka - Wednesday, February 1, 2017 - link

    "gaming cafe"

    Do these still exist? I know they were all the rage in the late 90's/early 2000's when home broadband was still a luxury, but all the shops that were internet cafe's 10 years ago in my area are gone, converted to some other type of store.
  • limitedaccess - Wednesday, February 1, 2017 - link

    You need to consider markets outside the US and North America.

    Home internet infrastructure isn't really the deciding factor. The US and Canada have relatively mediocre home internet but low interest in internet cafes. South Korea has arguably the strongest consumer internet infrastructure in the world and their gaming as a whole is dominated by internet cafes (PC Bangs). Internet cafes are very popular across Asia.
  • Laststop311 - Wednesday, February 1, 2017 - link

    Since when is a special card needed to game long hours on? I've been doing this for over a decade pulling off 24 hour gaming marathons without a problem. Every component in the PC is meant to be stable for 24/7 operation. And it actually extends the life of platter hard drives that never shut down and park their heads, so in some cases leaving your PC on is actually better than turning it on and off. Hot and cold expands and contracts materials leaving the pc on keeps it relatively warm with less of a temp swing and like I said HDD's last longer as well. I only turn my monitor off my pc stays running 24/7/365. The 1 I am on now hasn't been off since the last power outage 4 years ago or so and guess what I just use quality components no special components meant for extended use they ALL are made for that. What a gimmick marketing strat from asus

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