This is a really strange sentence: "MediaTek is of course no strange to the entry-level market, the “mid-market”, or whatever else it may be defined as. "
that it is, entry level, mid and high end market are very much their own markets, so to say that entry level and "mid-market" could be "confused" with each other is just silly.
I do not know about anyone else but place something priced at ~$200 USD or so an entry level, $250-$400 mid level and $400+ high end/flagship status...if anything "smart phones" have very clearly defined their specs and pricing points over the last decade or so VERY thoroughly.
in this case if the SOC costs $110 when you add all the extra for the phone itself, glass, marketing etc likely will end up being in the ~$300 range minimum so will be mid-range very unlikely to be entry level pricing if the SOC itself uses up at least 1/2 of this in BOM costs.
Just one quick thought on your post: The Helio A22 will cost far less than $110 as hinted at in the article since a phone that's already for sale using this SoC which includes all those extra bits like glass, battery, and marketing is selling for $110.
"Xiaomi’s Redmi 6A is already out in China, with additional phones to follow. The 6A is, in turn, running for around $110 USD..."
I have never even thought of MediaTek being anything more than a second string maker of SoC's and never thought of them as anything other than entry level and mid level chip supplier. Do they even have anything that is on the top tier of performance that can keep up with the top dogs for performance in CPU and GPU performance? Having one or the other and not having both together does not make them top tier they have to have top GPU & CPU together. Personally I would not want then inside my smart phone but that is just me maybe they are finally better than they used to be back in the day.
Mediatek stopped Helio X serie for this year due to X30 bad sales. There's nothing against SD845. X30 was SD835 competitor, main weakness was GPU, but it wasn't that bad in real games.
You can compare : - mt6732 was far far better thanks SD410 (newer 6735/6737 were downgrades) - Mt6735/6737/6739 to SD 425 - mt6750/6750T to SD 430/435 - mt6752 was far far better thanks SD615 (newer mt6753 was a downgrade) - Helio A22 to the future SD429 - Helio P22 to SD450 and the future SD439 - Helio P20/25 and P23 to SD625/626 - Helio P30 to SD630 - Helio P60 to SD636/660 - Helio X20-23-25-27 carries high end level CPU, better than SD820 and stable (despite rumors) but far weaker GPU
Glad they bring "Helio" name for lower end product, many people get tired for confuse MT 6XXX one in to another MT 6XXX SoC, especially Mediatek also use MT XXXX for codec chip, RF etc
Lineup which makes sense (does not disappoint customers while controlling licensing costs) today, just 3 parts: 1) Low: A75+2xA55 (no L2 cache for A55s) 2) Mid: A76+higher-max-frequency 4xA55 3) High: higher-freq A76+8xA55 With modems and GPUs upgraded accordingly. All on LPDDR4X.
Single-thread performance matters, but you don't need more than one fast core (with expensive licensing cost) to achieve it, while in-order cores are much smaller and don't waste power operating on insane frequencies and executing unnecessary operations while involving a lot of power-hungry unnecessary hardware.
Single threaded performances matters... Yes and No...
How Apple and Samsung increase single threaded performances compare to regular Arm (and copy/paste Kryo)? They increase instructions per cycle...cortex A73 calculate 2 IPC, A75 3, last moongoose 6, last Apple A11 7.
Now if you have these instructions : A+b=c C+d=e All the cores will need two cycles to know What is the answer to "e"
Real use shows that between a device that gets 1900 pts on geekbench single core test and an other one that gets 4500, speed of apps is nearly the same...see some speedtest of oneplus 5t (A73 copy), oneplus 6 (A75 copy), Samsung with last exynos, iPhone. Even between 1+6 and 1+5, I Ask me if 1+6 will be really faster if cores were clocked at the same fréquence compare to 1+5!
+ Higher IPC leads to higher consultation, devices will use less often big cores to save energy...small apps can open slower.
Arm is the designer of architecture, if they use low IPC, they have their reasons!
On my opinion, A73 is still interessant! Small, efficient, cheaper, nearly as fast in real use. I'm waiting for rumored P70 with 4A73 at 2.5ghz in 12nm vs SD710 with 2A75 (oups Kryo 360 Gold) at 2.2ghz in 10nm...i'm not sure of the faster one
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Yuriman - Tuesday, July 17, 2018 - link
This is a really strange sentence: "MediaTek is of course no strange to the entry-level market, the “mid-market”, or whatever else it may be defined as. "Dragonstongue - Tuesday, July 17, 2018 - link
that it is, entry level, mid and high end market are very much their own markets, so to say that entry level and "mid-market" could be "confused" with each other is just silly.I do not know about anyone else but place something priced at ~$200 USD or so an entry level, $250-$400 mid level and $400+ high end/flagship status...if anything "smart phones" have very clearly defined their specs and pricing points over the last decade or so VERY thoroughly.
in this case if the SOC costs $110 when you add all the extra for the phone itself, glass, marketing etc likely will end up being in the ~$300 range minimum so will be mid-range very unlikely to be entry level pricing if the SOC itself uses up at least 1/2 of this in BOM costs.
PeachNCream - Tuesday, July 17, 2018 - link
Just one quick thought on your post: The Helio A22 will cost far less than $110 as hinted at in the article since a phone that's already for sale using this SoC which includes all those extra bits like glass, battery, and marketing is selling for $110."Xiaomi’s Redmi 6A is already out in China, with additional phones to follow. The 6A is, in turn, running for around $110 USD..."
rocky12345 - Tuesday, July 17, 2018 - link
I have never even thought of MediaTek being anything more than a second string maker of SoC's and never thought of them as anything other than entry level and mid level chip supplier. Do they even have anything that is on the top tier of performance that can keep up with the top dogs for performance in CPU and GPU performance? Having one or the other and not having both together does not make them top tier they have to have top GPU & CPU together. Personally I would not want then inside my smart phone but that is just me maybe they are finally better than they used to be back in the day.Plumplum - Tuesday, July 17, 2018 - link
Mediatek stopped Helio X serie for this year due to X30 bad sales. There's nothing against SD845.X30 was SD835 competitor, main weakness was GPU, but it wasn't that bad in real games.
You can compare :
- mt6732 was far far better thanks SD410 (newer 6735/6737 were downgrades)
- Mt6735/6737/6739 to SD 425
- mt6750/6750T to SD 430/435
- mt6752 was far far better thanks SD615 (newer mt6753 was a downgrade)
- Helio A22 to the future SD429
- Helio P22 to SD450 and the future SD439
- Helio P20/25 and P23 to SD625/626
- Helio P30 to SD630
- Helio P60 to SD636/660
- Helio X20-23-25-27 carries high end level CPU, better than SD820 and stable (despite rumors) but far weaker GPU
PeachNCream - Tuesday, July 17, 2018 - link
Typos..."However beyond that, the AA immediately starts..."
Maybe the A22 vs the AA
"...the company expects to very well here thanks to the process..."
Might be better as "...the company expects to -do- very well here thanks to the process..."
"...form of the latest CorePilot, As for OEMs, the..."
Probably should be a period after CorePilot instead of a comma.
Ryan Smith - Tuesday, July 17, 2018 - link
Thanks!sutamatamasu - Wednesday, July 18, 2018 - link
Glad they bring "Helio" name for lower end product, many people get tired for confuseMT 6XXX one in to another MT 6XXX SoC, especially Mediatek also use MT XXXX
for codec chip, RF etc
peevee - Wednesday, July 18, 2018 - link
Lineup which makes sense (does not disappoint customers while controlling licensing costs) today, just 3 parts:1) Low: A75+2xA55 (no L2 cache for A55s)
2) Mid: A76+higher-max-frequency 4xA55
3) High: higher-freq A76+8xA55
With modems and GPUs upgraded accordingly.
All on LPDDR4X.
Single-thread performance matters, but you don't need more than one fast core (with expensive licensing cost) to achieve it, while in-order cores are much smaller and don't waste power operating on insane frequencies and executing unnecessary operations while involving a lot of power-hungry unnecessary hardware.
Plumplum - Monday, July 30, 2018 - link
Single threaded performances matters...Yes and No...
How Apple and Samsung increase single threaded performances compare to regular Arm (and copy/paste Kryo)?
They increase instructions per cycle...cortex A73 calculate 2 IPC, A75 3, last moongoose 6, last Apple A11 7.
Now if you have these instructions :
A+b=c
C+d=e
All the cores will need two cycles to know What is the answer to "e"
Real use shows that between a device that gets 1900 pts on geekbench single core test and an other one that gets 4500, speed of apps is nearly the same...see some speedtest of oneplus 5t (A73 copy), oneplus 6 (A75 copy), Samsung with last exynos, iPhone.
Even between 1+6 and 1+5, I Ask me if 1+6 will be really faster if cores were clocked at the same fréquence compare to 1+5!
+ Higher IPC leads to higher consultation, devices will use less often big cores to save energy...small apps can open slower.
Arm is the designer of architecture, if they use low IPC, they have their reasons!
On my opinion, A73 is still interessant! Small, efficient, cheaper, nearly as fast in real use.
I'm waiting for rumored P70 with 4A73 at 2.5ghz in 12nm vs SD710 with 2A75 (oups Kryo 360 Gold) at 2.2ghz in 10nm...i'm not sure of the faster one